Answer by Jessica Hui:
This is one of the cleverest print advertisements I’ve ever encountered. The ANAR Foundation, which manages a dedicated hotline for children at risk, put out an ad about child abuse.
Viewed normally, the ad shows a child and reads, roughly: “Sometimes child abuse is visible only to the child suffering it.”
However, they also calculated the average height of a ten-year-old and, using, added a layer of imagery and text that’s only visible from a child’s-eye-view.
To children, the poster shows the child wounded, the ANAR hotline and reads: “If someone’s hurting you, phone us and we’ll help you”.